
Author
Matt Bertram
Fractional CMO & Strategic Growth Architect · CEO of EWR Digital (est. 1999)
Matthew Bertram advises executive teams and boards as an independent decision integrity advisor, with over two decades of experience in digital strategy, revenue architecture, digital transformation, and AI-mediated information systems. He helps organizations navigate the risks of AI-driven decision environments — where information systems begin producing certainty without truth.
Articles by Matt Bertram
LLM Visibility 101
March 15, 2026
What Is LLM Visibility and Why Your Business Can't Ignore It
LLM Visibility 101
March 10, 2026
The Death of Traditional SEO: How AI Is Rewriting the Rules
AI Search Optimization
March 5, 2026
How to Get Your Business Recommended by ChatGPT and Google AI
AI Search Optimization
February 25, 2026
Why Your Content Strategy Is Failing in the Age of AI Search
Executive Strategy
February 18, 2026
The Executive's Guide to AI-Driven Digital Marketing in 2026
Executive Strategy
February 10, 2026